Built by a former Binance and Morpho Labs strategist. Used by top protocols.
https://www.canva.com/design/DAGnm-4sbII/giAk_B_iJ7NxcnyLbJL0Sg/view
In a space where most protocols fail due to strategic execution, gain the measurement advantage top Web3 projects use to convert technical innovation into sustainable market dominance—regardless of market conditions.
Objectives and Key Results (OKRs) are a goal-setting framework that connects strategic vision to measurable outcomes. Leading protocols are adopting the same goal-setting system that helped Google execute flawlessly while scaling 10,000x—but with critical adaptations for blockchain's unique challenges.
The framework consists of two components:
What makes OKRs powerful is their dual focus on alignment (ensuring everyone works toward the same priorities) and autonomy (allowing teams to determine how to achieve their goals). They create clarity, transparency, and accountability without imposing rigid processes.
Web3 demands both strategic discipline and lightning-fast execution. Our framework delivers both—creating the optimal balance between focused direction and innovative freedom.
Web3 founders face a unique paradox: building for decentralized future while needing centralized focus.
In an ecosystem obsessed with token prices and TVL, most teams lack the structured metrics to drive sustainable growth.
The result? Strategic drift, wasted resources, and missed opportunities as teams chase too many directions simultaneously or pivot constantly between trends.
Common Web3 measurement failures we see: