https://www.canva.com/design/DAGnEERkzxY/kwTaIWI-AqEKIVg45MZqEw/view

Introduction 📢

Why DeFi Protocols Need This Framework

DeFi protocols build essential financial infrastructure but often struggle to translate technical metrics into sustainable growth strategies.

This framework delivers the battle-tested measurement approach that market-leading protocols use to optimize capital efficiency while managing risk during market volatility.

Unchain Data provides the strategic metrics system that transforms reactive management into proactive strategy, driving sustainable TVL growth and market dominance.

About This Case Study

• Based on Compound, a leading DeFi lending protocol
• Creates the same strategic focus and execution advantage used by leading Web3 projects like Coinbase, Polygon Labs and Uniswap
• Designed for mainnet-stage projects seeking to eliminate strategic drift and accelerate growth
• The approach is adaptable - different DeFi projects may prioritize varying metrics based on their market positioning and specific technology focus

⚡ 30-Second TLDR

Strategic OKR framework used by Tier-1 Web3 companies, adapted for DeFi lending protocols based on Compound's growth metrics.

Core Value:

• TVL growth & capital efficiency optimization
• Multi-chain expansion with security excellence
• Protocol revenue & sustainable economics
• Market leadership in DeFi lending space

🔥 What's Different:

• Collaborative Design: Co-built with your team, not imposed top-down